AI Automation & Agents
ChatRely — AI support agent built for Shopify stores
A production-grade AI support agent for Shopify merchants. Trained on live catalog, orders, and merchant content — grounded answers, no per-ticket fees, seamless human handoff.
- Client
- ChatRely (Founder-built product)
- Industry
- E-commerce / Support Technology
- Timeline
- Ongoing (live product)
- Services
- AI Agents, RAG & Knowledge Bases, Shopify Integration, SaaS Product

The challenge
Generic chatbots on Shopify stores either hallucinate answers or go silent on anything store-specific — inventory, order status, custom policies. Merchants also pay per-message on most platforms, making traffic spikes punishing. The goal was a support agent that gives grounded, accurate answers from live store data, escalates cleanly when needed, and charges a flat rate that merchants can actually plan around.
What we built
ChatRely is a full SaaS product — from merchant onboarding to widget embed — built and shipped end to end. Merchants connect their Shopify store in one click to sync live catalog, inventory, and order data. A knowledge base indexes their site pages, uploaded documents, and custom Q&A pairs. The agent grounds every reply in that content, uses live Shopify tool calls for order lookups and product search, and returns a structured card with image and stock when a shopper asks about a product. When the agent reaches the edge of its confidence, it escalates cleanly with full conversation context attached. A merchant dashboard covers the full loop: playground for testing before going live, conversation review, analytics, sentiment tracking, and widget customization.
median first response
integrations ecosystem
pricing — no per-message fees
The results
- Live on the Shopify App Store with merchants across multiple store categories
- Shoppers get an immediate reply at any hour from live store data, not a stale upload
- Escalated tickets arrive with full transcript attached — support teams start informed, not from zero
- Flat conversation-based pricing keeps costs predictable during traffic spikes
- Product cards in chat let shoppers see price, image, and live stock without leaving the widget
Let's build something boringly reliable.What's slowing you down? We'll tell you straight.
Reach out
Tell us about your project.
Whether you're automating a workflow or building something new, tell us what you need. We'll tell you honestly whether and how we can help.
We reply within a day
A real person reads your message and responds within one business day — no automated runaround.
A short discovery call
We dig into your goals and constraints to see if we're a good fit. No commitment, no hard sell.
A clear plan & quote
You get a concrete proposal with scoped milestones and predictable pricing — not a vague estimate.
Prefer email?
alee@boringorca.com